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Inside one fashion retailer’s creative cloud collaboration

We may be nearing the holiday shopping season, but that 20-something with a smartphone needs some cabana wear for the spontaneous Caribbean cruise her boyfriend just surprised her with — and she needs it now, or she’s walking out the door (or at least ordering it online from a competitor). 

Atlanta-based Oxford Industries, a global retail apparel company with a diverse portfolio of brands — including Tommy Bahama, Lilly Pulitzer, and Lanier Clothes (which manufactures garments for private labels such as Kenneth Cole and Dockers) — was struggling to improve its day-to-day business processes behind the scenes. iPhone-toting customers now demand a seamless, consistent brand experience throughout their shopping journey, whether in-store or online; millennial-aged retail industry buyers and merchandisers want easy-access to virtual lookbooks and rich-media assets; and internal operating units around the globe need ways to improve standardization and efficiencies with a centralized, intuitive workspace. 

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