Tag Archives: Mobile

Change this Netflix setting to use less data on mobile

B1eda1940c9f4db6a6ddb41728e18a79

Feed-twFeed-fb

Streaming Netflix on a smartphone isn’t a viable or sustainable option for many people. Data plans can cap you at a couple gigs or less, and getting in one more episode of Unbreakable Kimmy Schmidt just isn’t worth hiking up the price of your cellphone bill.

To help, Netflix announced a new feature Thursday allowing mobile users to more easily control and keep track of how much data is being used when they stream over a cellular network. You can choose between different stream quality settings that correspond to specific data-to-time ratios. Read more…

More about Netflix, Tech, Apps Software, and Mobile


Uncategorized

At Build, Microsoft tried a different way to mobile developers’ hearts

At its Build developer conference last week, Microsoft showed how it plans to stay relevant in the mobile computing market without a popular mobile OS.

Microsoft’s plan isn’t so much to rely on developers building applications for Windows 10 Mobile, but rather to create tools to help them build apps on any OS and hope this trickles down to help Microsoft as a whole.

One key move in this regard is releasing Xamarin’s tools to developers for free. Xamarin, which Microsoft acquired a few weeks ago, lets developers create apps for iOS and Android using C#, a programming language that Microsoft originated.

Analyst Patrick Moorhead said in an interview that Microsoft’s Xamarin announcement would be huge news for enterprises, which would benefit immensely from the ability to write in one language and deploy across three different platforms.

To read this article in full or to leave a comment, please click here


RSS-5

Google and Amazon execs to debate future of app distribution at Mobile Summit

cavallo point

VB EVENT:

Google and Amazon may be top dogs in their respective industries, but they both face challenges when it comes to mobile.

Jonathan Pelosi, Head of Industry, Mobile Apps, Americas at Google

Above: Jonathan Pelosi, head of industry, mobile apps, Americas at Google

Google is the largest ad company in the world, and it earned that status by dominating search. It sells ads to brands wanting to reach Google’s users. Lately, though, people are spending more time in mobile apps, and Facebook, the king of mobile apps, has emerged as a fierce competitor, in part by selling ads to app publishers seeking new users. So how does Google respond, to serve its massive number of customers seeking to get users on mobile?

Ryan Lysne, Head of Mobile Marketing, Amazon

Above: Ryan Lysne, head of mobile marketing, Amazon

And while Amazon is the largest ecommerce company in the world, one of its challenges is to stay that way on mobile. Mobile commerce will explode to $ 1 trillion over the next decade from $ 100 billion this year, so the opportunity for Amazon is huge. But with users spending more time in apps, they’re likely to be buying things from within those mobile apps. It’s important that Amazon market its own app effectively.

We’re delighted to have Jonathan Pelosi, who leads Google’s mobile app marketing and strategy efforts, and Ryan Lysne, Amazon’s head of mobile marketing, join us at the Mobile Summit on April 4-5 in Sausalito, Ca.

They’ve agreed to join the stage together, to talk about the big trends in mobile app distribution.

In many areas, Google and Amazon overlap, and compete. Google has its various commerce initiatives, including Google Express. They are competitors in supplying cloud services to businesses, too. But in others, they cooperate, in particular Amazon’s need to extend its reach on mobile and Google’s need to serve the largest customers there too.

It’s rare to get the two giants on the same stage, and so it will be a great addition to our two-day executive event. Among the topics they’ll be discussing:

  • How they see apps consolidating or proliferating over time
  • Alternative technologies/platforms that they see developing
  • What are some of the differences, and similarities, between usage of mobile web and apps? How will this evolve over time?
  • How to drive distribution, keeping scale and quality in mind at the same time
  • What metrics do they look at? How do they see this evolving over time?
  • How to think about lifetime value — and to leverage it in buying decisions
  • How to think about defining and driving engagement
  • How is the industry evolving with regards to app strategy? Will developers consolidate or have separate app experiences?
  • Are apps a longer-term play or are there other platforms that will take over?

Other speakers at Mobile Summit include leading executives from Pandora, GrubHub, Touch of Modern, Runtastic, Pocket Gems, Kik, Zynga, AOL, and more.

GrubHub CMO Barbara Martin Coppola

Above: Barbara Martin Coppola, CMO, GrubHub

We invite only 180 executives to the Summit (you can apply to attend here). It’s designed to be an intimate experience where executives exchange strategies around some of the hottest trends in mobile — at a time when brands are having to move quickly to embrace instantaneous distribution. The goal is to make the Summit the best insider event, and an independent one free from influence from specific vendors or platform owners.

Leading vendors will be there, but we try to invite brands and other independent app owners to create the best mix possible.

Ethan Smith, Yummly

Above: Ethan Smith, chief growth officer, Yummly

Working sessions go into depth on specific topic areas, and cocktail receptions make sure the networking juices flow.

Topics include the following:

  • User acquisition
  • Designing the user experience
  • Messaging and video
  • Mobile marketing automation
  • Targeting your marketing
  • How to build your mobile marketing team
  • How to orient entire organization around mobile
  • M-commerce and online-offline convergence
  • Nurturing existing users
  • Harnessing data for mobile engagement
  • Mobile advertising attribution
  • Predicting and measuring

Call for sponsors

If you’d like to sponsor, please send a message to [email protected].

Get more stories like this:  twitter  facebook


Uncategorized

Why Adobe Believes It Has A Promising Mobile Apps Strategy For The Future

How does the future of creative mobile apps look like? Mobile usage surpassed desktop in 2014, so it’s a big question to answer. To answer that question, I sat down to talk with Bryan O’Neil Hughes, Adobe’s Head of Outreach & Collaboration of the Creative Cloud (commonly referred as CC) ecosystem, about the exciting and promising future of mobile apps for creatives.


RSS-1

Oracle, Red Hat jump on the mobile bandwagon with MBaaS

Oracle, Red Hat jump on the mobile bandwagon with MBaaS
Oracle and Red Hat have each made new entries into the mobile market with MBaaS platforms that IT pros can use instead of third-party tools. The Red Hat Mobile Application Platform includes technology acquired last year from mobile backend as a service …
Read more on TechTarget

Catching Up With Red Hat’s Full-Stack Plans
At the recent OpenStack Summit, I took the opportunity to talk to a number of different players in the OpenStack ecosystem. It was particularly interesting to spend time talking with Alessandro Perilli, former Gartner analyst and now with Red Hat. I’ve …
Read more on Forbes


RSS-5

Wileyfox is Europe’s newest mobile brand — here’s how its first smartphone stacks up

Wileyfox Swift

Fledgling European mobile phone brand Wileyfox announced its arrival in the smartphone realm a month ago, and now the London-based company is preparing to launch its first ever product: The Wileyfox Swift.

Initially slated for launch this week, Wileyfox revealed that shipping for the $ 200 Android device has been delayed until September 30. But while you wait, VentureBeat has grabbed some serious hands-on time with the phone, and here’s the lowdown on what you need to know.

Vital stats

Wileyfox Swift: Rear view

Above: Wileyfox Swift: Rear view

The Wileyfox Swift is powered by Cyanogen OS, the commercial, customizable Android-based operating system from Cyanogen Inc. It sports a Qualcomm Snapdragon 410 quad-core processor, 5″ Gorilla Glass screen (1,280 x 720 pixels), 13MP rear-facing camera, 5MP front-facing camera, 2GB of RAM, and 16GB of storage (expandable up to 32GB). It also supports 4G, has two SIM card slots, and it will set you back €179 EUR (£129 GBP / $ 205 USD).

As a slight aside, launching a month after the Swift is the souped-up €279 (£199 GBP / $ 315 USD) Wileyfox Storm, which offers a 5.5″ full HD display, Qualcomm Snapdragon 615 octa-core processor, a whopping 20MP rear-facing camera, 3GB RAM, and 32GB of storage (expandable up to 128GB).

From VentureBeat

Location, location, location — Not using geolocation to reach your mobile customers? Your competitors are. Find out what you’re missing.

Available for preorder now through the Wileyfox website, as well as online retailers such as Amazon, Expansys, and E-buyer, the Swift is pitched squarely at the EMEA (Europe, Middle East, and Africa) market, with localized call center support, a replacement screen service, and an extended three-year warranty offered for the equivalent of around $ 15 for each service.

That said, the phone can be purchased in other territories, including the U.S., but Wileyfox said the “experience will not be full” elsewhere. For example, in the U.S., data streaming would be limited because the phone uses CDMA — voice and SMS should be fine on the Swift, as would Wi-Fi, but 4G / LTE would suffer. And there won’t be dedicated phone support outside EMEA, either.

Look and feel

Perhaps the most immediately striking facet of the Wileyfox Swift is its looks — it doesn’t resemble a cheap phone, despite what its price would have you believe. The rough-ish, sandstone black rear, embossed logo, and colored brand marking gives it a premium feel.

Wileyfox: Back

Above: Wileyfox Swift (Right): Back

The front side sports a clear screen with no physical buttons, and down the right edge you’ll find the volume control and power button. On the bottom edge is the micro-USB port and two speakers.

Wileyfox Front

Above: Wileyfox Front

Image Credit: Paul Sawers / VentureBeat

The Wileyfox Swift is noticeably light in the hand — at 135 grams, it’s 30 percent lighter than my OnePlus 2, though it is also around 0.5″ smaller. While this is good, it does make it feel a little bit cheaper to me — but that’s probably just because I’m used to a heftier handset.

Indeed, many people will like its deftness, and looking at other premium phones on the market, the Swift isn’t actually too light — the marginally larger Samsung Galaxy S6 weighs only 3 grams more, while the slightly smaller iPhone 6 comes in at 129 grams. In other words, the Swift is about the right weight for its size; it’s really just down to what you’re already accustomed to.

Under the hood

With Cyanogen OS on board, Wileyfox brings some useful features to the mainstream market. Cyanogen is already supported by many handsets, but in the West not many actually ship with the OS preinstalled.

Highlights include being able to lock some apps in protected folders on the home screen. Tap on a folder, hit the little padlock icon, enter a code, and voila.

Folder Protection

Above: Folder protection

Other neat little touches include Privacy Guard, which gives users easy access to control what data is shared with which apps. And with Truecaller built in, the Swift can block spam calls and texts from specific numbers — a giant smack in the face to robocallers everywhere.

Truecaller and App Privacy

Above: Truecaller and App Privacy

General performance

One of the downsides of Cyanogen OS is that it is prone to bugs, and at times it’s not the most responsive to touch. For example, occasionally I would attempt to swipe down from the top to access notifications and settings, and literally nothing would happen. This was similar to what I experienced with the OnePlus One, which ran Cyanogenmod 12.

That said, it’s not prevalent enough for it to be a deal-breaker — it just gets a little frustrating at times for those 5 seconds or so I’m desperately trying to swipe the screen.

In terms of juice, the Wileyfox Swift packs a removable (yay!) 2500mAh battery that promises stand-by time of up to 200 hours and talk time of up to 10 hours (2G) or 8 hours (3G).

Of course, nobody really uses their smartphones for calling anymore — they use them for tweeting, WhatsApp-ing, Google Maps-ing, YouTube-ing, and Spotify-ing. I didn’t stress-test the battery; I used it as I would any phone throughout a day (Google Maps, Twitter, BBC News app, and very little media streaming), and it lasted from when I awoke to when I went to bed, at which point there was around 10 percent battery remaining.

Elsewhere, the 13MP camera works pretty well for daylight shots, but I found it lacked somewhat in clarity for low-lighting situations. But at $ 200, this was never promising the best lens on the market. The on-board dual speakers were actually pretty darn good for casual listening at this price point, though you would of course want to use a Bluetooth speaker if you’re hosting a party.

The cherry on the cake, for me, is the display. It may not be full HD, but I found the screen to be clear and crisp. Again, this isn’t going to be for perfectionists who love watching movies on their phone with all the trimmings, but for the price it’s definitely very good.

Wileyfox Display

Above: Wileyfox display

Dual-SIM

This feature gets a special mention. dual-SIM phones are popular in many developing markets, but they’ve never really become much of a “thing” in the West. There’s no real reason why dual-SIM devices shouldn’t be popular in Europe or the U.S. — it was one of the reasons why I upgraded my personal phone to the OnePlus 2.

The use cases for dual-SIM are numerous. You can have one number for all your friends and family, and one for companies that may be inclined to call at inappropriate times. The second SIM slot can basically be your spam line, just like that Yahoo email account you keep for special occasions. You could have one domestic SIM and one business SIM, if you travel abroad often. Or you could have two domestic SIMs — one for calls and SMS, the other for Internet — if you find separate good deals from two companies.

And if you have absolutely no need for two SIMs, you don’t have to use that second slot.

Verdict

In our original assessment, we stated that Wileyfox wants to be the OnePlus of Europe. While the basic sentiment of that still rings true, it doesn’t really tell the whole picture — OnePlus sells premium phones at a knockdown price. The Wileyfox Swift is a decent mid-range device — and excellent value for the money — but it’s definitely not a premium phone.

The Wileyfox Swift should be well received when it finally goes to market. However, it sits in an awkward position for me. The customization options are excellent, but it feels a little like the handset is aimed at a more tech-savvy market, where fine-tuning privacy options are important. It’s a market, perhaps, that would be more inclined to shell out for a proper high-end phone.

That said, the Wileyfox Swift could find a sizable niche in the gift-giving fraternity. It’s the perfect price for someone to buy a family member / significant other for their birthday or Christmas. You probably wouldn’t buy a $ 600 iPhone for your dad, but you’d maybe drop a couple hundred bucks on a Swift.


RSS-4