Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes a closer look at the new iPhone X designs, the details of Apple’s new fast charger, benchmarks for mystery MacBook Pro model, iPhone topping world sales charts, update to the iOS 12 public beta, and how to not mention the World Cup in your marketing.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
New iPhone Dummy Models On Show
This week saw the team at 9to5Mac obtain dummy models of the 2018 iPhone line-up, including the 6.5 inch iPhone X Plus, the second generation iPhone X, and the ‘budget’ iPhone X that is expected to replace the iPhone 8. Although these reveal little of the internals of the smartphones, the visual design is now clear. Forbes’ Gordon Kelly takes a closer look at the models:
Looking at the flagship model first, the dummy units illustrate that Apple will be able to crowbar the massive iPhone X Plus display into a chassis no larger than the 5.5-inch iPhone 8 Plus thanks to its adoption of the iPhone X’s so-called ‘bezel-less’ display. Moreover, the budget iPhone X will also offer a bezel-less design and potentially for less money than an iPhone 8.
Apple Prepares To Match Android Fast Charge With New iPhone
Leaked images this week have revealed more details about Apple’s sat charger that it plans to include in the box with this year’s new iPhones. Along with the new fast-charge circuits, the higher rated charger will mean the iPhone can reach parity with other fast charging smartphones powered by Android, as I reported earlier this week:
The latest leaked images around the new iPhones show Apple’s new charger, and the standout feature is that these chargers are USB-C based. That means Apple will package the new iPhone X handsets with a USB-C to lightning charging cable. Given the latest MacBook machines only have USB-C ports on them, Apple is finally shipping a charging cable that offers dongle-free connection to its own hardware.
The inclusion of the fast charger is welcome, although I do wonder why it has taken so long for Apple to do so. The next question is when Apple will release hardware that will enable fast wireless charging using Apple’s AirPower.
More details on the charger here on Forbes. Meanwhile Jon Gruber sums up the practical angle nicely:
Moving to a single 18-watt adapter for iPhones and iPads makes a lot of sense. Wired charging for the fastest charge, inductive charging pads for the most convenient.
Mystery MacBook Pro Benchmarked
Following up on details found by online benchmarking tool Geekbench, I’ve taken a look at the potential updates to the MacBook Pro for 2018. The basic specifics look to be little more than a bump in the numbers. Given Apple’s focus on iOS and the devaluation of the Mac in presentations, this lack of obvious ‘gee-whizz’ updates should come as no surprise to disappointed Mac fans:
The question now is if Apple will give any new MacBook machines a platform at a key event. Given the developer community was gathered at WWDC, one of the key moments was rejected. Apple’s March event placed an educational focus on the iPad (and relegated talk of macOS machines to ‘that big box the teachers use’). Even the updates to macOS announced at WWDC were either cosmetic or to provide support for iOS.
More on the benchmarking, and how the new MacBook machines could be launched, here on Forbes.
Next: iPhone sales, iOS 12 betas, and marketing without mentioning the World Cup…